About this application: This application provides summary profiles showing frequently requested data items from various US Census Bureau programs. Profiles are available for the nation, states, and counties.
Total retail sales per capita, 2012 - (US Dollars)
County
Value
Adams
9,299
Ashland
13,392
Barron
15,597
Bayfield
5,600
Brown
14,568
Buffalo
5,834
Burnett
7,865
Calumet
8,433
Chippewa
16,924
Clark
7,567
Columbia
14,065
Crawford
13,081
Dane
16,913
Dodge
9,421
Door
14,888
Douglas
13,195
Dunn
9,998
Eau Claire
16,477
Florence
4,432
Fond du Lac
13,770
Forest
7,840
Grant
12,860
Green
27,181
Green Lake
13,296
Iowa
59,902
Iron
9,144
Jackson
15,988
Jefferson
10,781
Juneau
12,599
Kenosha
12,708
Kewaunee
7,093
La Crosse
16,238
Lafayette
7,093
Langlade
21,821
Lincoln
10,874
Manitowoc
10,520
Marathon
19,092
Marinette
12,811
Marquette
4,665
Menominee
1,527
Milwaukee
10,917
Monroe
12,755
Oconto
6,973
Oneida
26,867
Outagamie
18,331
Ozaukee
14,144
Pepin
10,858
Pierce
6,285
Polk
10,365
Portage
13,259
Price
9,117
Racine
11,201
Richland
11,240
Rock
13,809
Rusk
10,149
Sauk
15,828
Sawyer
14,361
Shawano
9,545
Sheboygan
12,173
St. Croix
12,995
Taylor
11,634
Trempealeau
11,017
Vernon
10,587
Vilas
12,613
Walworth
12,002
Washburn
12,385
Washington
13,671
Waukesha
16,867
Waupaca
10,389
Waushara
8,973
Winnebago
12,233
Wood
14,803
Value for Wisconsin (US Dollars): $13,656
Source: U.S. Census Bureau, Economic Census, 2012. Economic Census of the Island Areas, Puerto Rico, 2012. Both are updated every 5 years.
Definitions:
The retail trade sector comprises establishments engaged in retailing merchandise, generally without transformation, and rendering services incidental to the sale of merchandise. The retailing process is the final step in the distribution of merchandise; retailers are, therefore, organized to sell merchandise in small quantities to the general public. The 2012 Economic Census classifies businesses according to the North American Industry Classification System (NAICS), 2012.
Sales include merchandise sold for cash or credit at retail and wholesale by establishments primarily engaged in retail trade; amounts received from customers for layaway purchases; receipts from rental of vehicles, equipment, instruments, tools, etc.; receipts for delivery, installation, maintenance, repair, alteration, storage, and other services; the total value of service contracts; and gasoline, liquor, tobacco, and other excise taxes which are paid by the manufacturer or wholesaler and passed on to the retailer.
Sales are net after deductions for refunds and allowances for merchandise returned by customers. Trade-in allowances are not deducted from sales. Sales do not include carrying or other credit charges; sales (or other) taxes collected from customers and forwarded to taxing authorities; gross sales and receipts of departments or concessions operated by other companies; and commissions or receipts from the sale of government lottery tickets.
Sales do not include retail sales made by manufacturers, wholesalers, service establishments, or other businesses whose primary activity is other than retail trade. They do include receipts other than from the sale of merchandise at retail, such as service receipts, sales to industrial users, and sales to other retailers by establishments primarily engaged in retail trade.
